Kevin G.M. Volpp, MD, PhD
Photo: Kevin G.M. Volpp
Elected 2008

Dr. Volpp’s work focuses on developing and testing innovative ways of applying insights from behavioral economics in improving patient health behavior and increasing health system value by influencing provider performance. Dr. Volpp oversaw the creation of the world’s first health system Nudge Unit at Penn Medicine. He has published more than 300 articles, book chapters, and commentaries. His work has served as the foundation for benefit design initiatives using financial incentives for smoking cessation used by many large employers including GE and CVS, a prescription refill synchronization program for Humana members, a redesign of a primary care physician payment for clinicians across Hawaii, a simple health insurance plan called “Humana Simplicity”, and an ‘enhanced active choice’ approach used among tens of millions of CVS members to increase the ease of receiving automated medication refills.  He now leads the American Heart Association (AHA) Rockefeller Foundation Food is Medicine Initiative, a major research program designed to build evidence on effectiveness and cost effectiveness of programs to improve health through better access to nutritious food. Dr. Volpp’s work has been recognized by the Matilda White Riley Award by the Office of Social and Behavioral Science at NIH, the John Eisenberg Award from the Society of General Internal Medicine, the American College of Physicians Behavioral Medicine Award, the Association for Clinical and Translational Science Distinguished Investigator Award for Clinical and Translational Science, the American Heart Association Distinguished Scientist Award, as well as article-of-the-year awards by numerous professional societies. He has served as a mentor for dozens of individuals who have emerged as national leaders in academia, private, and public sector organizations.

Honors / awards

National Academy of Medicine (2012)